A vodcast is a short video delivered through your website.  Some people like to think of vodcasting as podcasting - but with pictures.  Vodcasts can be streamed from a website or downloaded onto a portable player for watching on the move or taken to a place of relevance. 

A well-produced vodcast is one of the most powerful communication tools you can have on your website.  Vodcasts range from quite low-budget productions to highly-produced and technically excellent short promotional films.  If produced professionally they can be a superb way of communicating with clients, staff or visitors to your site.

But beware!  Don’t invest in a sophisticated website with great functionality only to post amateur or poorly-produced visual material.  It will do more harm to your reputation than good.  Vodcasting is not just about creating a video to sit on your website.  It's vital to understand how people will consume your film and how best to engage with them. 

If made to high standards, vodcasts are a tremendous way of telling a global audience about what you're doing and how you're doing it.  They can be celebratory or educational, they can persuade or showcase, they are totally bespoke visual treats that reach out to your audience and communicate your message very immediately and directly.  They can be turned around quickly to demonstrate how responsive you are to change.

The duration of the film can be flexible, the format innovative and the tone and content appropriate.  More and more companies are recognising that a well-produced vodcast is a powerful marketing tool at the heart of your website. 

If you'd like to explore ways of making vodcasts that connect with your customers or staff in innovative ways please contact us to discuss your business.

To view vodcasts we've recently delivered to a client please click here.